the people behind the brands.
Meet the leaders and franchise partners shaping Elevate Construction Group — the faces behind the craftsmanship, culture, and continued growth.
Meet Adel Jawhary
Adel Jawhary is the CEO and founder of Rydel Roofing and Deckify, and a mechanical engineer with a passion for building strong businesses and stronger communities. Launching Rydel in 2012 while still in school, he grew it into a nationally recognized brand with 25+ franchises across Canada.
A proud five-year military veteran, Adel’s leadership is defined by discipline, resilience, and strategic vision. In 2021, he expanded his entrepreneurial reach with Deckify, bringing innovation, craftsmanship, and seamless service to the decking industry.
Above all, Adel is a devoted father, dedicated to creating lasting legacies both at home and in the industries he serves.
Chief Executive Officer & Founder
The Team Behind Our Success
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Patrick Lalonde
Chief Recruiting Officer | Franchises
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Kevin Goyette
Chief Operating Officer | Deckify
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Christina Mac
Chief Financial Officer | ECG
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Ryan Crouse
Chief Operating Officer | Rydel
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Austin Trudeau
Senior VP
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Gabriel Milling
VP of Sales
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Matt Howlett
VP of Marketing
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Andrew solomon
VP of Growth | Franchise Owner
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Ryan Berry
Head of IT
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Rebecca Fuaco
Director of Operations
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Kevin Beaulieu
Production Manager
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Adam Coleman
Franchise Development Manager
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Christalla Buttle
Marketing Manager
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Kerolos Yousef
Head of Marketing Strategy & Analytics
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Carole-Anne
Human Resource Manager
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Emma Mitchell
Office Manager