FREQUENTLY ASKED QUESTIONS

No. Most of our franchisees come from outside the trades—project managers, salespeople, operations leaders, and career changers. We provide estimating training, production oversight systems, vendor relationships, marketing, and ongoing coaching. You’re running the business, not swinging a hammer. In the first year of operation, we provide over one month of in-person training.

Most days revolve around:

• Doing estimates and meeting homeowners

• Running marketing and reviewing lead flow

• Managing production schedules

• Hiring and leading subcontractors

• Basic admin and customer follow-up

You spend the majority of your time on estimating + operations, not on the tools.

On average:

• $30,000 franchise fee

• $60,000–$70,000 total startup costs (franchise fee, vehicle, tools, marketing, working capital all included)

Many owners secure government-backed small-business loans to finance a portion through BDC or ISED under the Canada Small Business Financing Program (CSBFP).

Most candidates bring $20,000–$30,000 in unencumbered cash. The rest can be financed.

While earnings vary, a typical first-year franchisee does $850k–$1.2M in revenue.
Net margins for well-run first year locations generally fall around 15%.

Most Rydel and Deckify franchisees reach seven figures within 12–16 months, provided they follow the system and maintain consistent marketing.

Three things:

1. Brand + reputation already established

2. Back-office support (call-centre, estimating, accounting, vendor pricing)

3. Proven playbook for marketing, hiring, pricing, and scaling

This shortens the learning curve and reduces costly mistakes.

Training includes:

• Rookie Sales & Marketing Training

• Company-wide January training

• Rookie roofing and decking training

• Advanced sales training

• Production training

• Bi-weekly coaching and operational support

You’re never left on your own.

Initial training runs for approximately 4 weeks, followed by ongoing coaching during your first year.

We offer exclusive territories across Canada based on:

• Population

• Single-family housing density

• Median income

• Competitor concentration

• Projected growth

You receive a protected market sized for multi-million-dollar potential.

Yes. Both Rydel and Deckify are home-based models. No storefront or commercial space is required.

Yes. A reliable pickup truck is needed for estimates and site visits. The cost of the truck is included in the financial projections for the business.

We provide:

• Brand-level marketing campaigns

• Google + Meta ad management

• SEO guidance

• Centralized call-centre

• Pre-built local marketing playbooks

Your job is to execute locally and manage sales.

Yes. We manage national campaigns and provide the structure for local campaigns. The franchisee will also do local marketing efforts in the territory.

Our internal team answers calls, qualifies leads, books appointments, and routes them directly into your calendar/CRM.

We train you on:

• How to source installers

• What to pay

• How to structure subcontractor relationships

• Quality-control systems

• Production scheduling

You’re not expected to be the installer.

• Seasonal fluctuations

• Cash-flow management

• Hiring/install quality

• Underpricing jobs

• Inconsistent marketing

We train you to mitigate all five.

Spring, summer, and fall produce 80–90% of revenue. Winter slows but doesn't stop—especially for roofing emergencies and for roof and deck quoting.

Home exteriors tend to remain stable industries because:

• Roofs fail regardless of the economy

• Decks/fences continue to be high-ROI lifestyle upgrades

• Insurance and financing options support demand

They are not immune, but they’re resilient compared to discretionary categories.

Weekly coaching, KPI reviews, estimating support, marketing guidance, production troubleshooting, and group training sessions.

A franchise term is 10 years, with renewal options. This is standard across the franchising industry.

Royalties are a fixed percentage of revenue and applied consistently across the network. Exact numbers are disclosed in the FDD.

• Brand licence

• Training

• Territories

• Systems and procedures

• Coaching

• Marketing setup

• Access to vendor pricing

We host one major training per year in January. After attending the kickoff training, franchisees spend the rest of the winter months doing sales accumulating jobs to be produced starting in the spring.

Yes. Requirements vary by province/municipality. We guide you through obtaining contractor licences, WSIB/WCB, insurance, and HST/GST setup.

• General liability

• WSIB/WCB

• Commercial auto

• Tools/equipment coverage

Our team helps you get properly set up.

In our first year of operation, you start incredibly lean. We focus on having labour done by subcontractors. You typically start with 0–2 very casual and part-time employees to do marketing work. As revenue grows, most owners hire a project manager or estimator.

Yes. Many franchisees expand once their first location is operating profitably.

• Ambition and discipline

• Strong communication

• Leadership

• Sales comfort

• Ability to follow a system

Trade background is optional; consistency is not.

• Underpricing work

• Not tracking KPIs

• Delaying hiring crews

• Inconsistent marketing

• Not using support when stuck

We proactively coach against these.

Yes. Both Rydel and Deckify have dedicated estimating teams which provide quotes for clients. This ensures accuracy and protects profit. The estimating team also provides labour costs, and material costs.

Most first-year owners handle ~2-4 estimates/week, depending on season and marketing.

• Approved vendor lists

• Training resources

• Job-site checklists

• Warranty standards

• Production coaching

Quality is non-negotiable and tied to brand reputation.

You: Local operations, estimating, hiring, customer service, and marketing execution.

ECG: Branding, training, systems, vendor pricing, estimating team, call centre, marketing strategy, coaching, and operational oversight.

Typically 3–6 weeks, including introductory call, business deep-dive, application, interviews, franchise disclosure document review, and agreement signing.

We don’t directly lend money but assist with preparing documentation for banks, BDC, and government-backed loans.

In order to run a successful business with ECG Brands, you will need to dedicate your entire focus to this business. The business requires an owner-operator early on.

You should enjoy:

• Meeting homeowners

• Leading crews

• Managing operations

• Growing revenue

• Following systems

If you want a hands-on business with strong profit potential, it’s a fit.

Balancing sales and production during peak season. We train you to forecast, hire, and schedule properly.

Yes—many multi-territory owners do. This is typically something that business owners will choose to do in their second year of operating. This helps to keep the business slightly more lean in the first year and it speeds up learning and improves margins.

We provide tools for:

• CRM

• Scheduling

• Estimating

• Accounting

• Marketing workflow

Training is provided for all systems.

Rydel and Deckify offer competitive workmanship warranties and manufacturer-backed product warranties. Exact terms vary by product.

Each franchisee receives an exclusive territory defined in the Franchise Agreement. No other franchisee can operate or market within it.

You may sell your franchise subject to franchisor approval. Buyers must meet qualification standards. You determine the sale price for your business – this is not dictated by ECG Brands.

Yes. While residential is the core, franchisees can pursue commercial jobs, property managers, and insurance work.

Most owners reach break-even within 6 months, depending on marketing execution and sales activity.

We maintain a strong track record because we screen candidates carefully and provide active coaching. We’re honest: franchising reduces risk but doesn’t eliminate it. Success requires effort and consistency. We have had three franchise owners which were unsuccessful by either not investing the time, or not providing high-quality work to homeowners.

• Lack of effort

• Weak follow-through

• Poor communication

• Inconsistent marketing

• Ignoring KPIs

• Trying to reinvent the system

This is a proven model—deviating early slows growth.

• Trusted brand

• Clean, professional service

• Transparent pricing

• Strong warranties

• Fast communication

• Quality crews

• Financing programs

In industries known for poor service, professionalism wins.